Jacksonville, FL — It all started with a question while sitting in the back row of the Sun-Ray Cinema in Five Points, July 2016. “Think we can create a comedy film festival?” Monique Madrid asked her husband, filmmaker Adam Madrid. He did not answer her right away but instead pondered the question overnight before responding: he was onboard for the new adventure. From there, LOL (Laugh Out Loud/Love Our Locals) JAX Film Festival was born. The co-creators quickly recruited local stand-up comedian Jenn Weeks to host the event. Local filmmakers submitted their short films before the June 30, 2017 deadline …
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