Tag Archives: Mark McKinnon

THE BREW BATTLE IS ON – Big Beer vs. Microbreweries

WHAT’S BREWING knows his stuff. He should – he is Global Vice-Chairman of Hill & Knowlton Strategies, an international communications consultancy, and the President of Maverick Media. According to his online bio, for three decades, Mr. McKinnon has been solving complex strategic challenges for causes, companies and candidates of all persuasions, including , , and . His statement, “Marketers know – no matter how deep the emotional connection or brand loyalty – when a product does not perform, rational thought overtakes emotion, and most consumers make a new choice,” is certainly on target as applied to the contemporary savage battle …

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october, 2021

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