FOLIO
Words by Johvan Merilus
As the world moves past the pandemic, the streets of Jacksonville are once again alive as music is pulsating throughout the city in recognition of live music making its return. Musical festivals have always been a part of the city’s vibrant arts and culture scene and are currently going through a resurgence. The festivals have been able to recapture the public’s imagination by creating large, yet intimate gatherings and large-scale productions to create a space for both celebration and connection.
Since the pandemic restrictions were lifted Jacksonville has been able to see an increase in the attendance of music festivals being hosted. Events such as Jacksonville Jazz Festival and Springing the Blues have drawn in people both locally and from First Coast to cause record breaking crowds. It’s been revealed that ticket sales for major events have been quicker to sell out in comparison to their pre-pandemic numbers due to a growing desire for in-person experiences.
Much of the reason behind the success in musical festivals making a return is because of its ability to cater to diverse audiences. For example, The Funk Fest draws in fans of R&B and soul, whereas Welcome to Rockville caters to hard rock and metal enthusiasts. Music festivals have begun to level up including food trucks, local craft vendors, and art installations. Festivals have become aware of not just how many people they can draw in from attendance but the power they hold in business.
Jacksonville has a long history of organizing and hosting music festivals of a variety of genres through culture. The most iconic music festival to come out of Jacksonville was the Jacksonville Jazz Festival which began in 1980 and has gone on to be one of the largest jazz festivals in the country. Festivals highlight Jacksonville’s dynamic music scene, fostering a sense of community and cultural pride through live performances and shared experiences.
Local artists and businesses are given a platform through these festivals to showcase their work and connect with wider audiences. With all these elements being relevant in one common space it allows the community to feel as much a part of it as the performances do. It provides a sense of community and involvement from all those who enter the festival grounds.
Jacksonville’s music festival scene is flourishing, due to the public’s eagerness to embrace live music once more. Festivals have become confirmation of just how well the city of Jacksonville has made itself to be in terms of resilience and creativity. The city continues to build momentum, and one thing that’s for certain is how Jacksonville can never be known to not want to have a good time.
Follow FOLIO!