Progressive hip-hop artist Matisyahu surely owns the market in combining Orthodox Judaism, reggae, rock, and beatboxing. When he first arrived on the rap scene a decade ago, Matisyahu was known as much for sporting his traditional Hasidic payots as he was for his socially conscious rhymes. But what could have been seen as a show biz gimmick soon fell aside (he has also since cut his traditional locks) on the strength of his kickass dancehall-style concerts and heady wordplay.