POWER UP: VALIDATION THROUGH ACCUMULATION
Have you heard? Jacksonville has arrived. How do we know? Well, in just a few short years, thanks to Swedish ready-to-assemble furniture manufacturer and meatball purveyor, IKEA, residents of Northeast Florida can replace their stuff with more shit. While it’s debatable whether or not this is an indicator that Jacksonville is any more desirable than, say, Orlando, Tampa, or Sunrise, FL, it does mean there will be a new retail store here.