The Asia Pacific branch of worldwide advertising agency Ogilvy & Mather apologized in May for a recent “Bounce Back” ad in India for Kurl-On mattresses (whose general theme is mattresses so comfortable, users “bounce” up after landing on them). Previous versions lauded Steve Jobs (for “bouncing back” from his mid-career firing by Apple) and Mahatma Gandhi (for “bouncing back” to become a spiritual leader). In the problematic ad, Pakistani teenager Malala Yousafzai (who was nearly killed in 2012 by Muslim extremists) is shot in the head in a cartoon but “bounces back” after landing on a Kurl-On mattress.
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