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The makers of the product Poo-Pourri garnered a “coveted” advertising award from USA Today in December as one of the five worst ads of the year. Toilet users concerned about smell are encouraged to spray Poo-Pourri on the commode, pre-use, and in the television ad, a British-accented female sits on the throne, extolling the product. Opening line: “You would not believe the mother lode I just dropped.” (Nonetheless, USA Today still found two other ads that upset its editors more.)
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