Does Anybody Really Know What Time It Is?

A NOTW (May 2008): In April (2008), the Swiss watchmaker Romain Jerome (which the year before created a watch made from remnants of the Titanic) introduced the “Day&Night” watch, which unfortunately does not provide a reading of the hour or the minute. Though it retails for about $300,000, it only tells whether it is “day” or “night” (using a complex measurement of the Earth’s gravity). CEO Yvan Arpa said studies show that two-thirds of rich people “don’t [use] their watch to tell what time it is,” anyway. Anyone can buy a watch that tells time, he told a Reuters reporter, but only a “truly discerning customer” will buy one that doesn’t.