General Mills: We’ll Lose Money 
on Healthy Kids

Congress established the Interagency Working Group in 2009 to set guidelines on advertising healthy foods to children, and public comments on those guidelines are being posted. General Mills seemed the most alarmed by IWG’s proposals, according to its comments on the Federal Trade Commission website (as disclosed by Scientific American in May). Of the 100 most commonly consumed foods and beverages in America, GM asserted, 88 would fail IWG standards, and if everyone in America started following the health recommendations, General Mills would lose $503 billion a year in sales — unless, of course, it altered part of its product line.