Datta Phuge may overly personify India’s national obsession with the beauty of gold. For special occasions, he outfits his “knuckles, neck and wrists” with golden “signet rings, chunky bracelets and a medallion,” wrote BBC News in April after Phuge purchased a crinkly gold tailored shirt made for him for about $250,000. The 7-pound shirt (from Rankar Jewellers in the city of Pune) has a velvet lining to keep it from irritating his skin, and he must always travel with a bodyguard.
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