India’s annual “Rural Olympics” might be a cultural equivalent of several Southern U.S. Redneck Olympics, but taken a bit more seriously: This year, corporate sponsorships (Nokia, Suzuki) helped fund about $66,000 in prize money for competitive pulling using only the ears or teeth. “We do this for money, trophies, fame and respect,” one ear-puller told The Wall Street Journal last month. In 2013’s four-day event in Punjab, the 50,000 spectators may watch a teeth-lifter pull up a 110-pound sack for about eight seconds and an ear-puller move a car about 15 feet.