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THE FLOG

The craft beer industry is asking the Legislature to approve the sale of a new size of growlers, which are reusable containers for taking home draft beer.

According to the bill’s summary, it is currently legal for craft beer makers to sell 32-ounce and 128-ounce bottles of beer. Beer makers want to make 64 ounces a legal size as well. They say it is a better size for most consumers, holding about four pints.

The 64-ounce growler is the industry standard and is readily available and much cheaper to acquire than 128-ounce and 32-ounce bottles, beer company officials said.

The name “growler” is believed to have originated in the early 20th century due to the rumbling noise made by the carbon dioxide that rattled the lid of beer pails.

The legislation was up before the Senate Regulated Industries Committee on March 14 and has also been referred to three other committees.

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THE FLOG

St. Augustine-based social media agency Make Me Social recently added some fins to its clientele.

The 12-employee operation, founded in 2009 by Chief Strategic Officer Josh Jordan, now represents artists with Jimmy Buffett’s record label, Mailboat Records, including reggae artist Mishka and Hawaiian ukulele musician Jake Shimabukuro.

The company uses data analytics software to figure out how and when to best target social media audiences for optimal interaction.

“We were able to help get Mishka to number one on iTunes for reggae charts, figure out how to get audiences engaged and excited about the album, then do branding on social media channels,” Jordan said.

And they’re utilizing a lot of social media channels. Jordan, 37, said the company uses Facebook, Twitter, Blogger, Pinterest, Instagram, Google+, YouTube, Vimeo, Reddit and more to promote its clients, which also include media giant Hearst Publishing and financial services firm Morgan Stanley.

“Everybody’s sitting … with a vending machine in their hands. They’ve got these cell phones, they’re tweeting, they’re Facebooking, they’re taking pictures, they’re recording video – and it’s a huge opportunity for brands to engage,” said Jordan.

Make Me Social has satellite offices in Baltimore, Los Angeles and New York, and Jordan said he hopes the company will continue to bridge the gap between offline and online engagement for a range of clients.   More

THE FLOG

Dixie Egg Company of Jacksonville has donated 86,400 eggs to the Second Harvest North Florida food bank to help put food on the tables of the hungry for the Easter season.

“We are thrilled to donate much-needed proteins to the Second Harvest Food Bank just in time for the Easter holiday.” said Jacques Klempf of Dixie Eggs.

“This is an amazing blessing for us at this time of year,” said Bruce Ganger, executive director of Second Harvest. “Eggs are excellent sources of nutrition and proteins for those who are hungry and for those who have food allergies and dietary restrictions. This is the perfect gift at the perfect time.”

The donation equals 7,200 dozen eggs.

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THE FLOG

A quartet of superheroes, Superman, Spiderman, Batman and Robin, dropped in this week on some real-life superheroes — youngsters facing health challenges at Nemours Children’s Clinic.

Delighted children watched as the superheroes dropped in with ropes and buckets to clean the windows on the 11-story tower on the Southbank of the St. Johns River on Monday and Tuesday.

Employees from City Wide Maintenance of Jacksonville donned the capes at the request of clinic staff and took time during their lunch hour to meet and greet the children.

Who says superheroes don’t do windows?

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THE FLOG

Pedestrians, bicyclists and traffic fatalities in Jacksonville are increasing dramatically, prompting the Jacksonville Sheriff’s Office, Florida Highway Patrol and Florida Department of Transportation to start a new safety campaign, “Alert Today, Alive Tomorrow. Safety Doesn’t Happen by Accident.”

The campaign is asking motorists, pedestrians and bicyclists to be more aware of each other and be more alert.

“We’ve got a serious problem in Jacksonville,” said Duval County Sheriff John Rutherford, who spoke at a news conference March 1 with Transportation Secretary Greg Evans and Maj. Anthony Allen of the FHP.

Traffic fatalities in Jacksonville have increased 34 percent, up from 103 in 2011 to 138 in 2012. Motor vehicle versus pedestrian fatalities increased to 32 in 2012, up from 23 in 2011, and motor vehicle versus bicyclist deaths increased to nine, compared with 5 the previous year.

The $100,000 campaign, funded by the Florida Department of Transportation, will include radio and television advertising, billboards and brochures.

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THE FLOG

Billy Cosby, one of America's favorite father-figures, embodied the theme of Jacksonville's two-day education summit, "Increasing Parental Involvement."

The 75-year-old comedian and education activist spoke to a full house at The Florida Theatre Feb. 28 on behalf of Mayor Alvin Brown. Action News co-anchor Mark Spain hosted the event, which began with a drum line competition between four Duval County Public Schools — an idea from Cosby.

“Nothing bothers me more than hearing, ‘We don't have good schools in Jacksonville,’” Spain said before introducing Cosby.

Sporting sweatpants and a "Learn 2 Earn" T-shirt, Cosby began his lecture by teasing the mayor and poking fun at the Jacksonville Jaguars' past season, comparing them both to well-known cities that are "on the Weather Channel."

“Now they know your pro football team,” Cosby said. “Other cities love your pro football team.”

Then Cosby took the audience back to his childhood with stories of growing up poor and the old-fashioned days of parenting, when some parents took a more physical approach. The golden three-word rule he used to survive childhood? “Don't talk back.”

“In the South you don’t get beatings, you get whoopings,” Cosby joked.

Cosby said he strongly believes improving the quality of the nation’s education begins with parents. He ended with one last call-to-action to the people to fix Jacksonville’s education system.

“Nobody is coming,” Cosby said. “Only you.”   More

THE FLOG

One Spark needs help — and lots of it. About 800 volunteers are needed to support on-the-ground operations during the April 17-21 event, which is billed as the world’s first crowd-funded festival.

“We are looking for volunteers with a shared passion for Jacksonville, especially downtown, and the desire to make One Spark a great experience for attendees,” said One Spark Volunteer Services Manager Meredith O’Malley Johnson.

A volunteer open house is scheduled 5:30-7:30 p.m. Feb. 28 at the Main Library, 303 Laura Street in downtown Jacksonville. One Spark team members will pass out volunteer information and answer questions.

Volunteers must be at least 18 years old and take a one-hour training session before the festival. Volunteers must agree to work at least one four-hour shift during the festival week. Visit BeOneSpark.com for more information.

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FLOG

JaxPort’s Board of Directors have voted unanimously to inform the U.S. Army Corps of Engineers that it wants to dredge the harbor to no less than 47 feet deep to keep the port competitive.

The U.S. Army Corps of Engineers had recommended Monday that the St. Johns River shipping channel be dredged from its current 40-foot depth to 45 feet deep. Port members, however, said recommended depth is not deep enough for the port to service larger cargo ships from Asia.

The JaxPort board members said they think the 47-feet depth is needed to keep Jacksonville competitive to other East Cost ports.

The federal government will pay 75 percent of the cost to dredge up to 45 feet. Anything deeper than that depth could be paid for with state, federal, local or private funds.

There were no cost figures discussed at Monday’s meeting. The U.S. Army Corps of Engineers will release the draft results of its harbor deepening study in May.

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THE FLOG

A survivor named Miley will lead Mutt March, Jacksonville Humane Society’s fundraiser walk at the Jacksonville Landing from 9 a.m.-1 p.m. March 2.

Miley collapsed and nearly died of respiratory distress from a walk at the JHS. JHS set a goal of raising $100,000 to care for shelter pets at the Mutt March.

“Miley is the perfect dog to represent JHS at Mutt March. She and so many others like her have overcome medical obstacles to bring great joy to their adoptive families. That wouldn’t be possible without the funds raised at Mutt March,” said Denise Deisler, JHS executive director, according to a press release from the JHS. “We are depending on Mutt March to raise enough money to care for the thousands of pets who rely on JHS for medical care and shelter each year.”

The 2-mile Mutt March fun walk and festival will have entertainment, activities for kids and pets, a silent auction and vendors with walking along St. Johns River.

Last year’s top fundraiser, JHS board member Lis’e Everly will walk Miley and lead hundreds of other dogs and their families in Mutt March.

“I am walking with Miley in the Mutt March to ensure JHS has the funds needed to care for all of the pets waiting for families with which to share their love,” Everly said. “Dogs like Miley stand by us offering us unconditional love, greeting us with enthusiasm and making us smile through the saddest of tears.”

To register for Mutt March, visit jaxhumane.org/muttmarch.   More

THE FLOG

Mayor Alvin Brown is making an urgent plea asking for Jacksonville residents to help ease the crowding problem at Animal Care and Protective Services by adopting one of the 90 dogs crowding the facility.

“It’s taken a lot of hard work for this city to reach a no-kill status and we want to make sure we keep it that way,” the mayor said in a press release Feb. 19.

Division Chief Scott Trebatoski said with 50 to 100 dogs entering the facility each day, the shelter is becoming too crowded. The current adoption fee through the end of the month is $14 for any dog or cat, which includes spaying or neutering, rabies vaccinations and microchips. It does not include the $20 city licensing fee.

ACPS is located at 2020 Forest St. Regular adoption hours are 10 a.m. to 6 p.m. Tuesday through Saturday. The shelter can be contacted on Facebook or Twitter.   More

 
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