What Would Jesus Wear?


The British government refused to grant trademark protection to the Italian maker of “Jesus Jeans” because it would be “morally offensive to the public,” but the U.S. Patent & Trademark Office had no such qualms, approving the application in 2007. Since then, according to a February Wall Street Journal story, the company has prevented a dozen others from using clothing names like “Jesus First,” “Sweet Jesus,” “Jesus Couture” and, most recently, “Jesus Surfed.”

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