Pedestrians, bicyclists and traffic fatalities in Jacksonville are increasing dramatically, prompting the Jacksonville Sheriff’s Office, Florida Highway Patrol and Florida Department of Transportation to start a new safety campaign, “Alert Today, Alive Tomorrow. Safety Doesn’t Happen by Accident.”
The campaign is asking motorists, pedestrians and bicyclists to be more aware of each other and be more alert.
“We’ve got a serious problem in Jacksonville,” said Duval County Sheriff John Rutherford, who spoke at a news conference March 1 with Transportation Secretary Greg Evans and Maj. Anthony Allen of the FHP.
Traffic fatalities in Jacksonville have increased 34 percent, up from 103 in 2011 to 138 in 2012. Motor vehicle versus pedestrian fatalities increased to 32 in 2012, up from 23 in 2011, and motor vehicle versus bicyclist deaths increased to nine, compared with 5 the previous year.
The $100,000 campaign, funded by the Florida Department of Transportation, will include radio and television advertising, billboards and brochures.