St. Augustine Company Makes Musicians Social

St. Augustine-based social media agency Make Me Social recently added some fins to its clientele.

The 12-employee operation, founded in 2009 by Chief Strategic Officer Josh Jordan, now represents artists with Jimmy Buffett’s record label, Mailboat Records, including reggae artist Mishka and Hawaiian ukulele musician Jake Shimabukuro.

The company uses data analytics software to figure out how and when to best target social media audiences for optimal interaction.

“We were able to help get Mishka to number one on iTunes for reggae charts, figure out how to get audiences engaged and excited about the album, then do branding on social media channels,” Jordan said.

And they’re utilizing a lot of social media channels. Jordan, 37, said the company uses Facebook, Twitter, Blogger, Pinterest, Instagram, Google+, YouTube, Vimeo, Reddit and more to promote its clients, which also include media giant Hearst Publishing and financial services firm Morgan Stanley.

“Everybody’s sitting … with a vending machine in their hands. They’ve got these cell phones, they’re tweeting, they’re Facebooking, they’re taking pictures, they’re recording video – and it’s a huge opportunity for brands to engage,” said Jordan.

Make Me Social has satellite offices in Baltimore, Los Angeles and New York, and Jordan said he hopes the company will continue to bridge the gap between offline and online engagement for a range of clients.