Online radio station aiming to boast positivity
Wanda Patterson and Octavius Davis hope their positive attitudes bode well for them at this year’s One Spark by winning crowd-funded support for an online radio station that boasts positivity right in its call letters.
They are the Jacksonville co-owners of WPOD.com, an online radio station whose call letters follows those of traditional radio stations by beginning with a “W” and ending with three other letters. The “POD” stands for positivity on demand.
The company originated in 2012 because Patterson and Davis were disappointed with the quality of local radio.
WPOD is an internet radio station that aims to serve Jacksonville with inspirational and contemporary Christian music. The station is different from Pandora and Spotify, which allows users to select the type of music they want to hear. Unlike on-air stations, it has no disc jockeys.
WPOD is attempting to merge the best of traditional radio and the Internet. Patterson said traditional radio is extremely costly, but Internet radio is much more cost efficient. She also said that digital media is the wave of the future.
“We’ve fused contemporary, inspirational, gospel and R&B that’s clean and positive,” Patterson said. “We’re excited for Jacksonville to tune into POD FM so they can experience good music.”
Davis heard about One Spark in 2013, and he knew he had to participate this year as a creator for WPOD. The pair hope to raise $300,000 to help expand their enterprise, which includes funding for several positions.
“One Spark will allow us to position ourselves to receive more capital for the company,” Davis said. “POD FM is one of three stations that we plan to launch. We want to launch a sports radio station that features historically black colleges and universities, a station for teenagers and young adults which will feature positive hip hop, R&B and Christian music.”
Davis said he is hopeful to win at One Spark and have the opportunity to be funded by investors who are encouraged by WPOD Media.
“Our product is different from traditional radio stations. Some people cringe because of the types of songs that come on the radio,” Patterson said. “We want to receive funding so we can provide positive content that makes people want to keep listening.”
Davis said POD FM regularly reaches 45,000 listeners, and they look forward to broadening its audience through One Spark.
This story was reported by Ignite Media, an independent news bureau created by University of North Florida students.