It was a tough sell for performance artists Doug Melnyk and Ian Mozdzen to defend their controversial show at July's Winnipeg Fringe Festival. Wrote one reviewer: "What I saw [on the stage] were not one, not two, but three mayonnaise enemas. [I] do not need to see any more mayonnaise enemas for the rest of my lifetime." Explained Melnyk, to a Canadian Broadcasting Corp. reporter in July, if all you're trying to do is "figure out what people want and you make it for them, that's not art. … [Y]ou're just a shoemaker."