The iconic blue Main Street Bridge will be closed the night of March 29 for the filming of a music video by rapper Rick Ross and his song, “Box Chevy.”
Jeffrey Harper, executive producer of Miami-based Dre Films, said the bridge will be operated on a hold and release basis from 8 p.m. March 29 through 5:30 a.m. March 30.
“We don’t want to inconvenience the citizens of Jacksonville,” he said, explaining that during breaks in the shooting, traffic will be let through.
The permit for the filming the video for the sexually explicit song was issued by the Florida Department of Transportation since it controls the bridge. The permit said boat traffic would not be affected.
Melissa Bujeda, a spokeswoman for the Jacksonville Sheriff’s Office, said the production company will have to pay five off-duty officers and supervisor to handle traffic control on the bridge.
Harper said the producers chose Jacksonville because it is mentioned in Ross’ song. In addition to filming on the bridge, they are also filming at The Florida Theater, because both are iconic in Jacksonville. He expects the video to cost about $30,000.