THE SPECKTATOR

Logos a Go-Go ... and a No-No

Ranking the city's non-Jags team logos

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Clearly, the national media is never, ever, never, ever going to give the Jacksonville Jaguars a break. It’s bad enough the team suffers 24/7 criticism of the coach, players, draft choices, management and fans, but now their uniforms have become the object of national ridicule. ESPN.com recently named the Jags uni the worst—not only in the NFL but also MLB, NBA and NHL.

While I disagree with rankings (the St. Louis Cardinals are the best?), the article did get me thinking about the city’s other sports teams and how their team logos stack up against each other.
That said, I sought out more than 50 people, ranging from graphic designers to lawyers to reality TV junkies who don’t know the difference between a touchdown and a homerun, to participate in a highly unscientific poll ranking the logos of the Axemen, Breeze, Giants, Roller Girls, Sharks and Suns, as well as FSCJ,’s JU’s and UNF’s athletic teams. Which logo was the clear winner and one that participants would be proud to wear and which one begged the question: “Did Stevie Wonder design this?” 
Check the photo gallery above for the winners, losers and comments from the peanut gallery.
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