First-World Problems


Designer Giorgio Armani is one of the most recent one-day sponsors of a United Nations project to send safe drinking water to help some of the planet's 768 million people without access to a clean supply. The Tap Project program signs up smartphone users with a reward: that it will donate one day's clean water to a child for anyone who can manage to refrain from picking up his or her phone for 10 consecutive minutes. Tap Project screens even feature a 10-minute countdown clock to help do-gooders remain strong in the face of anxiety over the brief loss of access to Facebook, online games, et al.

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