Sub Cultured is the latest mobile vendor to open a permanent location. Situated in a quaint, unassuming building off Mayport Road in Atlantic Beach, Sub Cultured has been open for six months.
Starting as a mobile stand specializing in cheesesteaks and sausages, and parked in front of a home improvement store, the eatery serves an assortment of freshly made sandwiches, soups and salads. Nothing on the menu rings up at more than $9, and Cinotti's Bakery, just up Penman Road in Jax Beach, supplies the sub rolls.
The menu lays claim to the best Philly cheesesteak in town ($8.49). While that sandwich is quite good, I found several sandwiches and salads on the menu to be far more impressive — like the popular Miami Cuban ($8.99), with the traditional roasted pork, ham, Swiss cheese and pickles. Sub Cultured's version is enhanced by slight twist: the addition of capicola and mostaza aioli – a blend of yellow mustard and mayo with a hint of garlic, improving the standard Cuban with a tangy overtone.
The Grilled Montreal sandwich started as an experiment in grilled cheese that produced remarkable results. Thick slices of Boar's Head pastrami are paired with white cheddar cheese curds and yellow mustard and pressed between two slices of sourdough bread. If the Montreal is offered, the only acceptable answer is "Oui!"
Another item that caught my eye: Gypsy Fries ($4.99). Sub Cultured takes a Philly cheesesteak sandwich — minus the sub roll — and layers hefty portions of grilled steak, sautéed peppers, mushrooms and onions and melted provolone cheese on a bed of crispy fries. This creation would be the perfect sportsbar fare; unfortunately, big-screen TVs and cold beer were nowhere to be found.
Craving something specific? Concoct your own sandwich ($6.99-$8.99) by selecting a choice of meat, bread, cheese, sauce (mayo, mustard, spicy mustard, honey mustard, garlic aioli or creamy Italian) and toppings — ranging from sprouts and jalapenos to the tried-and-true lettuce, tomato and onion.
For those preferring lighter fare, try the Strawberry Bliss ($8.49) salad: a spring and spinach mix salad with a refreshing contrast of sweet, tangy and salty flavors from a combo of strawberries, grape tomatoes, sliced almonds and feta cheese, with a side of balsamic vinaigrette dressing.
Sub Cultured is a nice addition to the homegrown culinary talent like Simply Tasty Thai, Pho Viet, Nick the Greek and Pie Heaven Bakery popping up along Mayport Road. Who woulda thought Mayport Road would be the new boulevard of foodie delights?