THE FLOG

Behind Best of Jax

How the most-anticipated issues of the year come together

Folio Weekly art director Chad Smith checks the cover of the Best of Jax issue.
Dennis Ho
Posted

As a reader, you might only think about Folio Weekly’s Best of Jax twice a year: once when you vote and again when you pick up the issue or go to the website to find out who won.

But here at Folio Weekly’s international headquarters, we’ve been working on Best of Jax for months.

It begins in May when we start compiling the list of categories for the ballot and decide which ones to keep, which ones to cut and which ones to add.

In June, we brainstorm several ideas for themes. This year, our passion for “Game of Thrones” pushed us to pick royalty. At that time, we create a logo for that year’s awards.

In July, we create the online ballot and launch it by the end of the month. While all of you are busy voting in August, we’re searching for models and props to bring our theme to life.

When voting ends, we start tabulating the votes. Because the ballot is open-ended and people can type in anything they want, it takes time to comb through each answer and add it to the appropriate place. It’s a laborious but somewhat humorous task sifting through the creative spellings of Northeast Florida’s favorites. But every vote counts!

Meanwhile, we shoot photos for the cover and topic headers that run inside. We shoot everything in at least two ways so we have different poses for the two Best of Jax issues — this year on Oct. 9 and Oct. 16.

Once we have a list of winners in early September, we assign writers to research and summarize their laurels in individual blurbs. Our staff photographer shoots more than 50 winners in four counties in about three weeks’ time.

Then, we compile and edit all the text and photos into the first and second Best of Jax issues. Once those are designed, proofed and printed, we still have to upload it all online.

We also produce laminated posters and door stickers for winners to hang with pride.

It all seems worth it when we get to celebrate with the winners at the Best of Jax party.

After a few short months, it starts all over again.

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