Is the signature smell of Texas A&M University more "Italian lemon, bergamot and iced pineapple" (that open into "a body of vivid florals, raw nutmeg and cinnamon") or more "bat feces" and "chilifest stink"? The two commentaries were contrasted in a November Wall Street Journal report on the introduction of Masik Collegiate Fragrances' Texas A&M cologne (one of 17 Masik college clients) at around $40 for a 1.7-ounce bottle. Louisiana State University's scent, insisted one grad, conjures the campus' oak trees, but so far has pulled in only $5,500 for the school. (To a football rival of LSU, the school's classic smell is less oak tree than "corn dog.") The apparent gold standard of fan fragrance is New York Yankees cologne, which earned the team nearly $10 million in 2012.